Do we have different types of mobile commerce?
While mobile commerce works with a wide variety of transactions, they can all be categorized as one of three types:
1. Mobile shopping.
Similar to E-commerce, but accessible via a mobile device. Mobile shopping is now possible through responsive websites, dedicated apps, and social media platforms.
2. Mobile banking.
Mobile banking usually involves a dedicated app, though some banks have started experimenting with the use of chatbots and messaging apps.
3. Mobile payments.
There are so many mobile payment options that need to cover these questions in further articles.
As a business owner, your interest in mobile commerce would mostly relate to shopping and payments.
Advantages of Mobile Commerce
1. Better overall experience for customers.
M-commerce already made shopping more convenient.
2. Phenomenal growth potential.
eMarketer expects global E-commerce sales to reach $4.058 trillion by 2020, representing 15% of total retail sales.
3. A true omni-channel experience.
An omni-channel experience is when stores sell both online and offline — likely also selling through multiple online channels (i.e. on Amazon, eBay, Facebook, B2B).
4. Variety of payment options.
With new mobile payment solutions emerging, it is now possible to offer customers a truly diverse range of payment options.
Our team has extensive experience in the implementation of various mobile applications for mobile commerce on both the Android platform and the iOS platform.
IOKSA specialists can also bring your mobile apps to the top of the Play Market and App Store.